Axel Schmiegelow

It pays to read

Hi, I’m back @ reading the basics, which i can only recommend:

1. The Cluetrain Manifesto – the bible for “power to the customer” revolutionaries

2. The Tipping Point – winning the multiplyers is the real model for building a community / social network

3. The Long Tail Parts I and II – that’s where it’s going, folks – you can’t think enough about the implications

4. Blue Ocean Strategy – THE method for innovation

Read it. Apply it.



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